Finding the Customer of your Dreams

When I think about working with my ideal client, I have to decide which hat to wear. There are 30 hours each week when I wear the fiber artist and entrepreneur's hat. This flamboyant chapeau is a favorite of mine and one that I have worn for more than 2 decades. You can bet there is always a romantic bird feather and lots of frilly silk on this hat, as the creative part of me always comes out when I pop it on my head!

There is another part of my entrepreneurial brain that needs to be adorned as I work with the ideal nutrition and wellness client. As a budding Integrative Health Coach, I wear a curious sort of hat that helps me to ask important questions and amplifies my client's answers. I truly want to understand the needs and goals of each of my wellness clients...I want to be the perfect match for them.

Do you have the need to seek out and serve the ideal client? Have you ever caught yourself trying to be All to Everyone? What kind of language do you share with the folks that are your ideal customer or client, and how can you be involved in a conversation using this language?

Top Tips for Meeting the Customer of Your Dreams

Focus on your strengths. Do you have clarity about what it is that you have to offer as skills, resources, finished products, or counsel? If you have clarity about what it is you have to offer and the niche that you serve, the right kind of customers will more easily relate to you.

Practice saying "No". When I first began doing private commissions as a fiber artist, I thought it was important to say "Yes" to each and every request. I have learned that when I say "No Thanks" to the wrong kind of project, I open myself up to many opportunities to allow the right kind of work to come into my space.

Choose your playground wisely. Have you been intoxicated by the Internet? It is easy for me to feel the desire to participate on all the channels of social media and marketing that being an online boutique affords me. This intoxication literally diluted my success, and I have learned to limit myself to only those platforms I can consistently and sincerely manage. How about you?

Nurture your team. As a follow-up to narrowing my focus, I have also had to get real about those important business and creative tasks I am better off delegating to talented others. As I work with my health coaching clients, my time needs to be spent speaking directly to individuals, so I hire the help I need to do things like publish newsletters and create marketing documents. As I have created my own process and procedures, with the help of talented others, I have learned to understand how to nurture my team and myself. I feel good about counting on experts and their guidance, and I do my best to make sure they know how much I appreciate them!

You are outstanding in your field!

There are efficiencies in small business management that help me be better available to my ideal clients. Sharing these ideas is a practical matter that may help you in your enterprise. You, too, have wonderful ideas that would surely help me, and I invite you to share as well!

Beyond the practical, I know that there are millions of people in the world who, like me, and perhaps like you, love fiber art, natural and ecochic home decor, and birds. There are also many millions who seek to improve their wellness and happiness quotient. I have proven to myself that finding the perfect people to serve with my passionate skills and voice is not really a matter of connecting with ALL those millions of like others.

It is more, I believe, about sharing my unique vision about natural beauty and beautiful wellness. The clarity of purpose I have about my offerings is the best way I have found to connect with the clients of my dreams. Take a moment every day to connect with your own inner purpose, as you, too, may find that this simple focus shines a light that enables your perfect customers to find you and embrace you.

Thanks for stopping by,
Georgianne

What Makes your To-Do List Today?

Lists, lists, lists! There are To-Do lists, Grocery lists, and Goal lists in front of me today. Last night while I should have been sleeping, I was writing in my head a list for next Thursday. When this happens to me, I scoot out of our bedroom and actually write the list on paper, hoping it will let my brain relax so that sleep can return. Are you a List Master, too?

When my work days as a fiber artist are in full-throttle, I truly count on my To-Do Lists. Writing down a plan for the day is a fantastic tool for a creative entrepreneur. When I formalize the cascading options, requests, and tasks for each day, I can hold myself accountable in specific ways, and that frees up space in every day for creativity. Having been self-employed for years now, this is one secret to my success!

A question I often ask myself is, "Should the task I'm thinking about be on today's list, or on the list of some future day?"

If you are a list-master, do you feel excited when you look at today's To-Do? Ideally, you should. I know there will be dreadful items on some lists, and my advice on those days is to tackle those items in your highest-energy part of the day. For me, that would be first thing in the morning, after my second cup of coffee. By then, the world has woken up and most folks are available by phone or email. Reaching out to others is often a component of key To-Do tasks. My philosophy regarding actions that are necessary but don't excite me is to get it done, cross it off, and the clear the way for your exciting tasks!

There is another benefit to be a list-maker. Knowing what you want to accomplish helps you say "No Thanks" to all of the rest! As your day unfolds, you may be asked to do something unexpected. Happens all the time to me. Or, as your day unfolds you may dream up a bold new action that sounds fantastic! Either of these additional items could distract you from your consciously written To-Do list for today. Here's what I do:

• Take a pause

• Take a breath

• Make a decision

• Write it down for today or say out loud "Not Today"

It is important to know what will make your list today as well as what will not. I am a people-pleasing person, so learning to gently say no to myself and others is a skill that is important to practice. It has been liberating for me to learn to say, "What you are asking of me won't fit on my list today. Can I get back to you about a future date?"

I love saying that!! Do you say that often enough?

Next on my list is going to the grocery store. That's another great kind of list to follow...as best as I can, anyway.

Thanks for stopping by,
Georgianne

Her Point of View -- Cindy Grisdela, Fiber Artist

Coral Reef

The fiber art community is a warm and welcoming place, and meeting new friends around the Colorado fiber art and fine craft scene is a joy! Visiting with other artists face-to-face adds greatly to my understanding of the varied opportunities in my field as well as opportunities to stretch and grow as an artist.

Interestingly, meeting other artists over the Internet has become a more steady part of my outreach in the fiber arts community. While we may never meet face-to-face, I can certainly tell you that delightful friendships can blossom through cyberspace!

Cindy in her sunny studio in Virginia

I would like to introduce you to one such new friend of mine, quilt artist Cindy Grisdela, from Reston, Virginia. She has also spent her time and talent getting to know other fiber artists, and in a recent interview, I learned a lot about how this successful, exhibited artist has built her career, year by year. Here is Cindy's point of view--

Georgianne Holland: Have you always been confident in letting your art quilt designs develop without a firm (design) plan, or did you need to build up your courage to work this way over time?
Cindy Grisdela: I started out as a self-taught traditional quilter about 30 years ago. I loved the old patterns and hand-stitching and made many quilts for my family and to give away as gifts. I almost always would tweak a pattern slightly to make it a little different than described. About 10 years ago I looked around at my quilts and realized that all of them were someone else's design, and that it was important to me to begin doing work that was uniquely mine. I started out revisiting traditional patterns like Sunshine and Shadow and Drunkard's Path and recreating them in a more contemporary style. You can see Coral Reef and Splash of Color on my Etsy shop page. Over a period of time, I became more confident in using a completely improvisational style, where I begin with only a general idea of what I want to accomplish and let the design evolve on my design wall. One of the first pieces I did that with was Amber Harvest which won a juror's choice award at Art Quilts Lowell in 2010.

Splash of Color

GH: Congratulations on that award! How would you describe your business style as a fiber artist?
CG:  Although I'm a self-taught fiber artist, I do have an undergraduate degree in Art History, and a master's degree in Business. I'm very focused on the business side of my career, and I try to take advantage of opportunities that present themselves. Early on, before I could really afford it, I hired Gloria Hansen at Gloderworks to design a very professional website for my work. That has been one of the best business decisions I ever made, since having a nice website has helped me to get gallery representation, commissions and other opportunities that I don't think would have come my way otherwise. Having a blog integrated into my website has also been important, and I try to blog at least twice a week--summers are a little slower for that though. I also joined TAFA in the early days and have tried to give back to that community as well. Plus I have a shop on Etsy, I blog regularly and I have a presence on Facebook, Twitter, LinkedIn and Pinterest.

Amber Harvest

GH: What kind of community support are you finding in your hometown, and how has that impacted your work?
CG:  I belong to a multimedia arts group in my area called Great Falls Studio which has been tremendously important in the development of my work. It's been a huge advantage to be part of a group of creative people who support each other, even though I'm one of the only fiber artists in the group. I don't think I would be where I am today in my career without them. I started exhibiting in their local shows about 8 years ago. That was an invaluable learning experience that gave me confidence that I could have an art career at all. The key was to get involved though. I'm very active in the group, on the board of directors now, even though when I joined I only knew one other person. 


If you are a fiber artist who longs to build your professional presence, or you are a lover of colorful quilt art, I believe that Cindy is an artist whose expertise with both business and the tactile medium of art quilts is an ideal role model and guide. Thanks to Cindy for letting us see and learn more about the lovely world she has created in Virginia! I am a huge fan!

Thanks for stopping by,
Georgianne

Building Value in American Handmade Fine Craft

I wrote this article for ArtsyShark, a wonderful resource that inspires artists to build better businesses. I encourage you to visit ArtsyShark and see if any of their resources will be of service to you.

The concept of fine craft, as well as fine art, I think we can all agree, include words like excellence, standards, and quality. When I hear of a master-crafted item, I think about something out of the ordinary or beyond the usual.  I think of an object that inspires awe.

My background in American-made craft began in the mid-1970s when I was part of the team that published Quilter’s Newsletter Magazine in Colorado. Much of my workday saw me helping people focus their love of sewing and playing with color into either a serious hobby or a legitimate profession in the quilting arts. The flourishing quilt industry of the 70’s was yet another cycle of the growing love affair Americans have had with handmade soft goods for the home that, if not master-crafted, were at least laboriously made with great love and attention to detail.

My mom, Bonnie Leman, who was the founding editor of Quilter’s Newsletter Magazine, helped her readers improve their quilt making skills, and encouraged them to seek out that awe-inspiring result. She also invested heavily in helping them believe in the value of their handmade fiber arts. This resurgence of improving excellence across an ever-growing body of quilt makers in America was in full swing when big-box stores like Sears began importing bed quilts from China. I observed that anyone who had ever attempted to create a quilt knew that these quilts were not inspiring, they were heartbreaking. In a commercially-driven attempt to profit on the growing demand for quilts in American homes, the value proposition of these objects as an art form was trashed, at least temporarily.

It was interesting for me to observe at this time that the women within this industry, who had spent the past 10-15 years helping one another grow in their expertise as fiber artists, be put in the position to belittle the quilt-making efforts of other women in China. 

My own value system was challenged by this “us vs. them” mentality. I also observed that the glut of these cheaply made quilts made an economic impact on professional American fiber artists, as well as specialty fabrics stores and entrepreneurs across the United States. In fact, I suggest that the fiber arts in America as a broad class of industry are still recovering.

Now that the Internet has so drastically changed the way that people shop, imports into our neighboring stores is only one part of the supply chain. Professional fiber artists in every country have had to learn how to promote the value of what they make to the entire world.

So what can artists and craftspeople do today to both build value and express the value of what they love to make? 

• Concentrate on the absolute value of your creation. For professional fiber artists, that includes quality materials, expert finishing techniques, and professional-quality photos. We sell not only an object, but we sell how that object makes our customers feel.

• Recognize both your expertise and your vulnerabilities. Speak to yourself in terms of valuing your artistic life. Treat yourself with respect at all times. Additionally, reach out to others. We can be the support other artists need on any given day. This can take the form of emotional support, being a collector of their work, and as a supporter of the arts.

• Balance competitive energies with consensus-building. When I market my fiber folk art, I have to both remember and forget that I do not compete with the soft goods sold at Target. I am aware that my customers have a wide variety of choices, so they will likely know about the $9 pillows at Target, but my ideal customer is not interested in filling her home with cheap imports. Instead of thinking about competing on price, I build consensus and community as part of my marketing efforts. I proudly express the quality of what I make and I seek to have that message resonate with my “just-right” audience.

•  Use the power of the Internet to express the benefits of supporting wholesome, handmade fine craft, in America and beyond! This effort helps the individual artist as well as it helps the entire arts community. We can work together to create awe-inspiring results, and this adds to the healthy future of our beloved creativity!

I would love to hear what your experiences are of buying or making craft and how you see the value of handmade items in your part of the world!

Thanks for stopping by,
Georgianne

Before and After...Everything Creative in its Place

Nestle and Soar Desk Before

Nestle and Soar Workstation Before

There are those who tell me that the creative personality is messy. Having an artistic stash is almost a permission slip to have too much; too many materials and supplies, anyway. I certainly appreciate the messiness that comes from having multiple projects going at once in my studio and in my office. Maybe that is a learned habit that moms develop, like making sure each of her children is thriving simultaneously.

Nestle and Soar Desk After

Nestle and Soar Workstation After

Mostly though, I enjoy simplicity and tidiness. It is not unusual for me to spend the last 20 minutes of each day walking around my home and my studio, putting items back where they belong. And I do have designated places where items belong! A chaotic home makes me feel a little twitchy, just as I imagine my tidiness prowls before bedtime make my family a little twitchy!

I did thoroughly enjoy emptying out my office last week and taking responsibility for the mess it had become. I convinced myself that the piles of paperwork I was building slowly over time were logical, but really, they were just an excuse for incomplete work. I also couldn't make myself admit that some of the paperwork I was saving (with the excuse that they were important) were never actually going to be acted upon by me. I needed to get real with myself. I am so glad that I did! By cleaning out the office -- literally taking everything off of each surface --I knew that I would have to justify everything I brought back into the space after the dusting was finished. And let me tell you, it feels wonderful to kiss many of those important papers good bye!

I think my next tidying project will be refurbishing my Dream Board which is above the workstation in photo four...as if dreams are ever actually a tidy experience!

Thanks for stopping by,
Georgianne

Top Ten Tuesday -- February 21, 2012

In Colorado today the weather makes me feel like we are on the brink of springtime. I feel a growing urge to plant and to tidy-up, and my mind keeps wandering outside of my fiber arts studio. There are daffodils peeking up outside my studio window, and dozens of birds are singing in the backyard. How is a person supposed to focus on inside activities on a day like today? My saving grace are the artists, organizations and ideas that I've saved for this top ten list! I find it all so engaging, I may need to set a timer to remind me to go outside to eat my lunch. I hope you will enjoy visiting these creative and inspirational places, too.

#1 Petit Collage -- Tree Print on Wood

Tree Print on Wood

This charming family-owned business is creating sweet collage on wood veneers, as well as many other options, like unframed posters. Their website is a lot of fun to visit and I literally want to buy almost everything I see there! You can also see their lovely home in Dwell magazine, one of my favorite reads. I'm in love with Petit Collage.

#2 Knit Clothes for Kids by Marmalade Baby Creations

Baby's Coming Home Outfit from Marmalade Baby

There is nothing cuter than a brand-new baby! But wait...how about a brand new baby inside of this adorable sock monkey ensemble? That, my friends, would take the cute cake. You can find great knit and crochet baby clothes for your special child at Marmalade Baby.

#3 Bird Paintings for Year-round Feathered Friends

I found a talented artist on Etsy whose shop, Jenlo262, has many lovely original works as well as reproductions to offer. I can see an installation of her great 51 Birds piece as a striking focal point in my living room...can't you? The beauty of Jennifer's site is that you can arrange for a smaller installation, too. I love how each 5"x5" bamboo panel stands alone, yet when you hang them side-by-side, the entire piece is unified. Well done!

#4 Poem by Khalil Gibran

Cherry Blossom Tree © Nestle and Soar

I ran across this line last week and it now helps me think about my blossoming tree pillow work in my studio. I think I need to embroider this line onto my next tree pillow design...

"Life without love is like a tree without blossoms or fruit."

#5 Art is Fun! and by this she means art is

This new-to-me website has been fun to navigate this week. I'm impressed by the site's creator Thaneeya McArdle, who reminds us that whether you are a beginner or total pro, tools and encouragement are available. If you have ever felt yourself holding back from an artistic effort, I'd recommend you check out Taneeya's helpful site to feel inspired!

#6 Ruth Stout -- Gardener Extraordinaire!

I have found a new hero and her name is Ruth Stout. I love watching her YouTube video about her simple life and simple plan for gardening. She has an eloquent yet no-nonsense way about her. I love her logic about all the ways she doesn't have to buy into the "complications" of gardening. My favorite quote from this 12-minute video is "I don't do anything I don't want to do unless I have to. And I don't have to." Words to live by!

#7 Two Yellow Birds Hanging on a Tree -- Vintage Salt and Pepper Set

Japanese ink stamps mark this charming vintage swinger set. Made in the 1950s, the set is over 3" tall. My mother-in-law used to collect salt and pepper shakers, and this sweet find made me think of her. Available from Etsy's vintage shopkeeper in Ann Arbor, Michigan, neieh88. Thanks Helen!

#8 Molly Gordon and Authentic Promotion Ideas for Creative People

I have thoroughly enjoyed and recommend the insightful blog of Molly Gordon. She is a master coach on the topic of finding the "just-right" customer for your product or service. If you are a creative person, you may benefit from reading Molly's latest blog post about artists and creative vulnerability. "With a little self-awareness and the willingness to keep things simple, you can maintain focus, build confidence, and let in the support you need to continue to do creative work." Molly

#9 Crocodile Stitch Baby Booties in Deep Jewel Tones

Perhaps you already spend a lot of time on Ravelry? It is a very popular site for those who knit, crochet, and get all touchy-feely around yarn of all types! I found this wonderful crochet project which is perfect for anyone who loves tiny feet and jewel tones. Aren't they regal? I think they are really special, and you can find more information about them here.

#10 Angry Birds

Negotiations about whose branch this is, anyway, seem to always start out on a dramatic note...here's hoping your week ahead has only peaceful conversations!

Thanks for stopping by,
Georgianne

Creativity Doula

I have a huge creative impulse. I even believe in the power of the creativity stored within my hands. As this is being typed, I realize that not everyone who reads my thoughts will understand or appreciate how passionate I am about creativity and how much energy I am willing to put into creating folk art, children, relationship, or books. I do not mean to sound arrogant or presumptuous about creativity or my abilities. I want to put words to how life can be so focused on, and so in touch with creativity, that it becomes one's driving force.

I told myself, and in a weak moment told my husband and my accountant, that I was going to give this full-time creativity life a year to bear fruit. Mmmm, a year seems like a long time when each week rolls around; I can thank my lucky stars for the opportunity to be a professional artist. However, a year does not seem like long enough to make this a "viable job". It takes a long time, even years, to build a clientele and write books. This year will go very fast, and what if the creative birth of Georgianne, successful folk artist, takes longer than 365 days? Does my focus need to be strictly creative or more business oriented?

So, I have a new way to think about all of this. Creative birth is really what is happening here. It is an organic process and it may not be logical, systematic, or measurable. As in other births, I don't want to do this alone! I think I need a Creativity Doula. I actually may need several. A doula is a birth coach, a helping hand during labor and delivery, a wise and compassionate soul who has helped many others before me have a healthy and peaceful birth experience. This image of having a creativity birth coach during this year of building my chosen role as professional folk artist is very comforting to me. And comforting is the right word because I do not see this in a business sense, but in an emotional way.

I am not talking about a business mentor, although there are elements of that expertise that would undoubtedly be wise to seek out. It is not a financial advisor or a project manager I need, either. I wonder why? I see the Creativity Doula role as emotional support and compassionate acceptance.

Do you have passion about a creative element in your life? Are there hobbies, career paths, relationships, or goals, that when you let your mind wander, you almost always start thinking about them or it? What are your creative-life fantasies? Now that you have these passions in mind, do you keep this creativity part of yourself a secret? For instance, do you fantasize about being a professional clothing designer, but it feels like a dirty little secret because, in reality, you are a grade school principal, and there isn't enough time in the day to make a new career plan? If so, you need a Creativity Doula, too.

I read somewhere that the folks who age most gracefully do so because they surround themselves with like-minded individuals who are supportive and compassionate. I believe that I will continue to fill my life with the kind of people who can hear my dreams of folk art success and are willing to encourage me, cheer me on, pat me on the back, and tell their friends about me. And in return, I will keep my eyes and ears open to be aware of their dreams, their goals, their creative lives in gestation. I hope that I will become someones creativity doula. I want to see their kicking and screaming creations come to life! I want to see that light in another person's eyes when they see their dreams come true!