Tuesday, November 12, 2013

Finding the Customer of your Dreams

When I think about working with my ideal client, I have to decide which hat to wear. There are 30 hours each week when I wear the fiber artist and entrepreneur's hat. This flamboyant chapeau is a favorite of mine and one that I have worn for more than 2 decades. You can bet there is always a romantic bird feather and lots of frilly silk on this hat, as the creative part of me always comes out when I pop it on my head!

There is another part of my entrepreneurial brain that needs to be adorned as I work with the ideal nutrition and wellness client. As a budding Integrative Health Coach, I wear a curious sort of hat that helps me to ask important questions and amplifies my client's answers. I truly want to understand the needs and goals of each of my wellness clients...I want to be the perfect match for them.

Do you have the need to seek out and serve the ideal client? Have you ever caught yourself trying to be All to Everyone? What kind of language do you share with the folks that are your ideal customer or client, and how can you be involved in a conversation using this language?

Top Tips for Meeting the Customer of Your Dreams

Focus on your strengths. Do you have clarity about what it is that you have to offer as skills, resources, finished products, or counsel? If you have clarity about what it is you have to offer and the niche that you serve, the right kind of customers will more easily relate to you.

Practice saying "No". When I first began doing private commissions as a fiber artist, I thought it was important to say "Yes" to each and every request. I have learned that when I say "No Thanks" to the wrong kind of project, I open myself up to many opportunities to allow the right kind of work to come into my space.

Choose your playground wisely. Have you been intoxicated by the Internet? It is easy for me to feel the desire to participate on all the channels of social media and marketing that being an online boutique affords me. This intoxication literally diluted my success, and I have learned to limit myself to only those platforms I can consistently and sincerely manage. How about you?

Nurture your team. As a follow-up to narrowing my focus, I have also had to get real about those important business and creative tasks I am better off delegating to talented others. As I work with my health coaching clients, my time needs to be spent speaking directly to individuals, so I hire the help I need to do things like publish newsletters and create marketing documents. As I have created my own process and procedures, with the help of talented others, I have learned to understand how to nurture my team and myself. I feel good about counting on experts and their guidance, and I do my best to make sure they know how much I appreciate them!

You are outstanding in your field!
There are efficiencies in small business management that help me be better available to my ideal clients. Sharing these ideas is a practical matter that may help you in your enterprise. You, too, have wonderful ideas that would surely help me, and I invite you to share as well!

Beyond the practical, I know that there are millions of people in the world who, like me, and perhaps like you, love fiber art, natural and ecochic home decor, and birds. There are also many millions who seek to improve their wellness and happiness quotient. I have proven to myself that finding the perfect people to serve with my passionate skills and voice is not really a matter of connecting with ALL those millions of like others.

It is more, I believe, about sharing my unique vision about natural beauty and beautiful wellness. The clarity of purpose I have about my offerings is the best way I have found to connect with the clients of my dreams. Take a moment every day to connect with your own inner purpose, as you, too, may find that this simple focus shines a light that enables your perfect customers to find you and embrace you.

Thanks for stopping by,

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